Even though brands and marketers have adopted various means and ways to stay at the top of their game, the one trend that has surpassed others and managed to garner attention is leveraging social media widgets on various marketing touchpoints.
Using social media in marketing campaigns has become a trending marketing strategy and enabled marketers to widen their reach and target their potential customers more effectively. Social media offers a variety of content to its users and videos have brought a remarkable change in delivering the content with more impact.
Talking about videos, YouTube plays an important role in brand development as it allows marketers to promote their products in the form of moving content. Further, aggregating and embedding video content on the website is a great move to enjoy benefits for your brand’s success and growth.
If you are new to the concept of the YouTube widget and wish to learn more about it and its relevance, then you are at the right place. This post will guide you through everything you need to know about the YouTube widget and its usage in your business. Let’s get started!
Introduction To YouTube Widget
As the name suggests, a YouTube widget is a widget that comprises videos from YouTube. The videos can be collected from the preferred source of the user. It can be from a specific channel, or by typing a keyword.
A YouTube widget makes it easy for brands to easily collect and embed YouTube content on their website. If you are wondering about the embedding process, it is as simple as collecting, curating, and embedding the YouTube widget for website.
Even though there are various social media aggregators that can be used for the process. The Taggbox widget is one of the most highly used YouTube aggregators due to its responsiveness and easy-to-use interface.
This tool comes with advanced features to make the widget more impactful. Users can leverage the customization panel to style the widget using options like themes, templates, fonts, colors, etc. Additionally, users can also leverage the content moderation panel to remove any unwanted or irrelevant content from the widget. Other features of the platform are advanced analytics, automatic content updates, and 24×7 assistance from the back support team.
Now, that you know about the YouTube widget, in the next section, we will be telling you about the reasons why multiple brands use it in their marketing efforts.
Benefits Of Using YouTube Widget On Your Website
Boost The Engagement Of Your Audience
Researchers suggest that videos are a form of content that is up to 10 times more effective than text-based content. Moreover, they hold the potential to tap into the emotional quotient of the website visitors more effectively.
Embedding YouTube videos would push your website visitors to stay on the website for a longer duration. Increasing the overall engagement of your website visitors.
Boost The Trust Of Your Potential Customers
As mentioned above, videos are much more effective to convey the message. Embedding a YouTube widget can work well to instill trust and confidence in your potential customers.
Additionally, this strategy allows brands to collect User-Generated Content videos as well which can help brands convert potential customers more easily. The logic here is that more than 85% of potential customers go through User-Generated content and reviews before making a purchase.
People highly use YouTube to create videos around their preferred products and services. Aggregating the content and publishing it on the website can help you in building a social proof of your brand and boost the trust of your customers.
Rank Higher On The Search Engine Ranking Page
You can relatively increase the quality of content on your website by embedding a YouTube widget on your website. A YouTube widget works extremely well to increase your website’s traffic, which would lead to a less bounce rate.
More traffic and engagement would ultimately lead to a higher ranking on the Google search engine. Leading to more click-through conversions and more SEO benefits.
Enhance The Presentation Of Your Website
The overall look of your website is crucial to attracting your audience and embedding a YouTube widget can help you with this significantly.
Even though the content quality of your website is of the topmost quality. It is crucial that you pay attention to the design aspect of your website too. No one enjoys scrolling through a boring and mundane and this strategy can help brands immediately upscale the overall look of their website.
We have reached the conclusion section of the post and you are completely aware of everything about a YouTube widget. And how it can help brands to increase the overall performance and impact of their website effectively.
Go on now, include this strategy into your business and you will be amazed at the results!