One of the major trends in packaging for 2022 and beyond will be holographic packaging box. The use of holographic materials in packaging is continuously being increased thanks to advances in film coatings and manufacturing technology. Holographic materials are used to create eye-catching visual effects. Besides being a tool for branding, holographic boxes can also be used to ensure regulatory compliance and prevent counterfeiting.
Holography allows you to display three-dimensional effects. Holographic effects in packaging are often created by the use of embossed or embossed materials combined with various printing techniques and inks. A thin layer of silver aluminum is often used to metalize the substrate’s surface to produce the holographic effects.
After the aluminum surface has been embossed with the hologram pattern, it is then polished and polished. As a result of the structure, light diffracts in different directions, which creates a three-dimensional appearance. Regardless of the fact that this is a common process, different print providers employ different methods, some requiring special substrates, inks, or techniques.
Packaging Globe uses a variety of ways to create these boxes, including holographic diamond patterns in order to highlight the superior quality of beauty products such as gels, viscous liquids, or lotions.
holographic box packaging
The top provider of holographic box packaging adds three-dimensionality to its flexible packaging solutions with holographic printing. The metallic images also protect the packaging against counterfeiting.
As a packaging company, Packaging Globe faced a unique challenge when it tried to use holograms in packaging production initially. As soon as the company produced its first holographic boxes, it was faced with the challenge of communicating its capabilities to customers.
It faced a big question: Which product should it use to showcase its capabilities? The supplier was somewhat reluctant to choose one over the other as holographic printing could be used for a variety of industries and consumer goods. But how could the company demonstrate its capabilities without at least a product or theme?
The lack of a product, which seemed to be the campaign’s biggest weakness, turned out to be the campaign’s greatest strength. Using the concept of ‘nothing in it’, Packaging Globe created kits, enabling it to fully explore the potential of holographic usage within the various sectors that it serves.
In spite of the packaging being tongue in cheek. The changes in the text and angle at which it is viewed changes everything, while giving a humorous touch to it.
How Holographic Packaging Box Helps your Products Gain Attention?
The main purpose of holographic packaging is to attract more customers towards your products. To create their unique visual effects, they emboss these 3D prints onto the boxes using the latest printing techniques and customized images.
The distinct visuals are divided into several categories, including:
Holographic packaging box differs from conventional packaging since it is tailored to the individual user’s preferences. And there is no harm in going overboard with the glitz and glamour when you are developing these packages
Encasing your goods in holographic boxes will bring them to life. This elevates the image of your brand.
Develop Brand Identity with Holographic Box Packaging
Holographic box packaging has been around for a short period of time, and like anything that is not yet streamlined. It is bound to catch some attention. This is why brands have begun to use holographic packaging.
The unique print on the outside of the custom boxes makes your products stand out and gives your brand a distinctive image in the minds of your customers. Having a strong brand image and a distinctive brand identity is crucial in the retail industry.
Holographic boxes prevent product duplication
Pharmaceutical companies are among those using customized holographic boxes. In the field of health care and pharmaceutics, delivering original and approved products is crucial. As a result, most pharmaceutical companies prefer holographic packaging for their drugs, because it allows us to do just that.
Holographic packaging proves beneficial because:
- It’s hard to copy logos, labels, and other 3D images from this packaging.
- It can use hot stamps, seals, blister foils, and more.
Modern designs are used on custom holographic Box
The luxury holographic box is also desirable due to its advanced design methods and customization techniques, allowing these boxes to have a strong impact on brands.
This packaging gives off a modern vibe. And indicates that technology has been incorporated.
As a result, your brand will demonstrate that it keeps up with the current trends and is not afraid to try novel things to create a unique customer experience.
Holographic packages look more premium
Your product will look more premium with holographic boxes. Therefore, it can boost your brand and make your customers think that your products are unique when compared to others of their kind. It is also excellent for promotional use. Brands consider them to be safe and long-term investments.