You have a solid financial picture, a sound plan, and you’re moving in the right direction, but your e-commerce business isn’t growing as quickly as you’d want.
Stamina and weight are just as important to speed as they are to weight. You may have to let go of some of your e-anchors commerce’s in order for it to grow more quickly.
How do you explain it?
Any aspect of your online retail business that has an impact on both your operations and the consumer experience can be automated. There are ways to speed up your outcomes by reducing your labor, stress, and costs.
Accounting, production operations, and HR activities are all excellent candidates for automation. In a business, everything has an impact on the customer experience, however for the time being, let’s concentrate on the following: There is a lot of automation in marketing, data collection, and shipping & fulfillment.
There are, however, two important steps you should take before we get into the specifics of automation.
Observe what’s within
Automations are directly related to the sort of ecommerce software you’re using. Let’s take a look at the top three platforms in terms of Techradar integrations.
Wix’s marketplace contains over 250 apps, ranging from CRM software to payment and shipping services.
If you already use one of these platforms or are considering doing so, have a peek at their app marketplaces to see what is available. As a result, you have a better grasp on the many automated processes that could be implemented.
Second, look outside.
A total of 7.9 million online retailers operate in the e-commerce business, of which 2.1 million are based in the US. In addition, this is just for B2C enterprises. It’s a crowded market that’s only going to get more innovative as the competition heats up.
When it comes to deciding which automations to prioritize, keeping an eye on industry trends and market changes might help.
Next year, you’d like to enter a new market. The European market is something you’d like to begin shipping to soon. You may require a completely new set of automated operations in order to be GDPR compliant or to expedite shipment across Europe.
It should be easy for you to choose the automations that make the most sense for your e-commerce after you have correlated Step 1 with Step 2.
The three major techniques to automate your e-commerce for rapid expansion will now be discussed.
The automation of marketing
Buying is messy for consumers. Buyers don’t go straight from point A to point B even if you have a well-defined buyer’s journey. A month after attracting them to your Facebook page, you may close the deal with a follow-up email.
As a result, you must have an online presence that can be found everywhere. And if you do everything by hand, you can have difficulty embracing multiple channels.
Marketing automation, on the other hand, has shown to be a success. Companies that embrace marketing automation outperform their rivals in 63% of cases. They saw an increase in sales productivity of 14.5% on average, as well as a decrease in marketing expenses of 12.2%.
Email marketing, social networking, and analytics are some of the most commonly automated workflows, according to marketers.
Email marketing is a form of advertising.
Using a trigger or event (such as a purchase or a click), email marketing automation sends predetermined emails to your target audience (e.g.: birthday). You only need to set up an automated email flow once, and it will send out emails automatically whenever a trigger event occurs.
The flow can be personalized based on the customer’s actions, but in most cases, it is designed to target a set audience.
Email marketing has shown to be the most effective digital medium in terms of ROI.
The bulk of ecommerce software vendors link with email service providers, so it should be simple to align them. Integration software such as Zapier or Alloy can be used to connect your platforms if they don’t already do so.
Research tells us that 58 percent of people stop doing business with a company because of poor customer experience. With automatic emails, you’ll be able to communicate with your customers on a regular basis. As a result, it will be useful in nurturing prospects and guiding them through the sales funnels.
Utilizing the Power of Social Media
There are more than 4.48 billion people on social media, which gives ecommerce businesses a wonderful opportunity to connect with their customers. According to our research, the average user visits 6.6 social media sites each month.
Maintaining six different social media profiles may be a time and resource drain, as anyone who has done it knows. The amount of time one can devote to posting new content, following current trends, and delving deep into analytics is limited.
When it comes to building a strong social media presence, speed and creativity are critical components. In most cases, they’re not mutually exclusive, but they can be.
So we’re going to use social media automation to speed things up.
Your online presence will remain engaging and real if you can spend less time on tedious duties like retyping posts and updating your social media accounts.
What can you automate, exactly?
From research to posting, many social media automation tools can alleviate some of the burden on your shoulders. Here are a couple of instances:
Using chatbots, you may reap the benefits of conversational marketing. Automating 1:1 encounters with your clients allows you to be available to them at any time, day or night, seven days a week.
Create prepared answers to their most common questions so you can provide the help they expect from an internet business. In order for them to get what they want, they need your whole attention.