A website development company can take your business to the next level and make your life easier, but many companies don’t know how to achieve success with their website development company or web developer. Make sure you don’t fall into that category by learning the top five secrets of successful website development companies. These tips will help you build a website that your customers love, giving you an edge over your competitors and helping you achieve long-term success.
1) How to Choose a Web Developer
If you are just starting out, your best bet is to ask your customers. They will tell you who did good work for them and who didn’t. Look for a web developer that offers: 1) unlimited revisions until you are satisfied with your website design, 2) a variety of pricing plans, 3) an attractive portfolio of previous work and 4) helpful customer service representatives. If possible, visit their office or at least talk to a few current customers on the phone.
You want to feel comfortable that they can deliver what they promise. Most importantly, trust your gut! You will know if it feels right or not. Remember that choosing a web developer is one of the most important decisions you will make as an entrepreneur. This person (or company) has tremendous influence over how people perceive your business and how much success you ultimately achieve. So choose wisely!
2) Things to Ask Your New Web Developer
If you’re considering going into business with a new website development company, make sure to take a look at these key aspects of their services and see if they’re a good fit for your business. These five questions can help you evaluate any web developer before you sign that important contract. 1) What is your experience level? 2) How do you handle website maintenance? 3) Do you have references I can check out? 4) What kind of support do you offer after launch? 5) Can I get a free trial period or demo?
Make sure to ask them all! And remember, it’s always a good idea to choose a company that specializes in your industry. They’ll know what works best for you—and what doesn’t work at all. For example, if you own an e-commerce website, don’t go with someone who specializes in restaurant websites—you want people who understand how things work in your field.
3) Building Trust with the Client
First and foremost, any website development company needs to make a great first impression. That means implementing cutting-edge technology (HTML5 anyone?) and thinking of creative solutions for your customers’ problems. But it also means instilling trust in your customers from day one.
Your team needs to be dedicated to providing personalized service and taking the time to listen to clients’ questions, concerns, and input. It may take longer to build these relationships at first, but they will pay off in spades over time. Plus, happy clients are more likely to refer you to their friends and colleagues—which is an invaluable way to grow your business!
4) How to Manage Stakeholders
Successful website development requires a large amount of cooperation and communication. An organization’s stakeholders include its employees, customers, suppliers, partners, regulators, vendors, and other groups or individuals who can affect or are affected by its activities. Stakeholders need to feel they have been consulted on decisions affecting them and that their voice has been heard.
A website development company will find it easier to implement a new strategy if stakeholders have already been informed about it beforehand. This may seem like an obvious point, but many organizations fail to involve key stakeholders in important decision-making processes. The end result is often poor execution and a failure to meet expectations. If you want your website development project to be successful, make sure you involve all relevant stakeholders from day one.
5) Planning and Budgeting Tips
Since most website owners don’t have a team of marketing experts at their disposal, effective planning and budgeting can mean all the difference between success and failure. Having a clear idea of your objectives (and how you plan to reach them) is key—so make sure to come up with some strategies and solutions before you commit to anything. Once you know what to expect, you can then create a well-defined budget that will keep your business on track.
No matter which elements you choose to focus on, it’s important to get these things right from day one; otherwise, your website may end up being less than successful. In fact, according to recent research by Gomez Inc., many small businesses are failing because they aren’t using their websites effectively; in other words, if you want to be successful online. Make sure your website reflects a clear vision and strategy from the start to finish.