Mobile app design best practices are constantly evolving, but there are certain things that stand the test of time and will continue to be important as we move forward into the future of mobile technology. Make sure you consider these five mobile app design best practices when creating your own designs in order to ensure that you create successful products that people will want to use over and over again.
Related Blog: Best Practices Mobile App Design
Top 5 Best Practices for Mobile App Design
1. Blend Useful and Intuitive Experiences
A great mobile app design must take the user experience (UX) into account. The UX is how a person feels when using your app. It’s important to remember that people use mobile apps for different reasons than they use desktop apps. A mobile app developer must keep this in mind when designing the app. For example, some mobile app developers have even been known to use color psychology in their UX designs. For instance, it might be wise to add an orange hue if you want users to feel energized and productive.
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2. Differentiate Your App with Branded Colors
Your app’s colors should be different from the colors of other apps in the same space. That way, when users see your app’s icon in their device’s app store, they’ll immediately know it’s yours. And once they start using your app, the colors will help create a cohesive experience and build brand recognition.
Consider making the most important buttons on your app red because that color contrasts with most backgrounds and stands out against them. You could also use green or blue as accent colors. Be creative with this decision to set yourself apart from other brands that have similar features to yours. One company we work with is an artisan coffee roaster who makes high-quality coffee beans available at grocery stores across the United States.
They knew there were many coffee roasters on mobile, so they wanted to differentiate themselves from other coffee roasters by being bright and colorful. They needed clients who purchased their beans in-store to feel like a basic piece of their story by approaching recipes for scrumptious lattes, cappuccinos, coffees, and more through their application. The recipes Brewing Moments, which aided make up the brand personality that individuals can now connect with this roaster despite the fact that they never visit one of their brick and mortar stores.
3. Reduce Visual Noise
In order to reduce visual noise, you should aim for a clean and minimalistic design. This means using a limited color palette, clear typography, and simple iconography. Furthermore, you should use whitespace to your advantage and avoid overcrowding your design. By following these tips, you can create a mobile app design that is both visually appealing and easy to use. Maintaining a minimalist approach gives your user an enjoyable experience but also reduces the need for the designer to include extraneous details in the process. Minimalism also helps improve download times, reduce data usage, and cuts down on battery consumption.
4. Timely Notifications are Crucial
No one likes a late notification. In fact, according to a study done by Localytics, 58% of users will stop using an app if they find the notifications are irrelevant or not timely. That’s why it’s crucial to make sure your notifications are timely and relevant to your users. The best way to do this is to conduct surveys on what your users want and need from their mobile apps. With this information in hand, you can design notifications that engage them with the right content at the right time – resulting in increased customer satisfaction and retention rates.
5. Test New App Features Before Releasing Them
- User testing is essential to make sure your app is intuitive and easy to use. You don’t want to release an update with new features that are confusing or difficult to navigate.
- Make sure your app is compatible with the latest operating system updates. You don’t want users to be frustrated because they can’t use your app on their new phone.
- Keep your app’s design up-to-date with the latest trends. You want users to enjoy using your app, and a out dated design will only turn them away.
- Pay attention to feedback from users. They can tell you what works and what doesn’t, and their suggestions can help improve the overall experience of using your app.
When it comes to mobile app design, less is definitely more. Users should be able to intuitively understand. how to use your app without having to read through a ton of text or hunt for hidden features. Aesthetics are important in any type of design, but especially so in mobile app design. where users will be interacting with your app on a small screen.
Think about the colors you want to use and the fonts that would make your design pop. And help people distinguish between different types of content. One other consideration: if you are designing an app that includes content based on location, make sure that it functions properly indoors as well as outdoors, as there may be a significant difference in cellular reception depending on the environment.