- Social Media Will Become A Top Channel For Purchases In Addition To Discovery
- Voice Search Is Becoming The Preferred Search Method
- Leverage Marketing Funnels
- Video Content Is A Must Have
- Search Engine Optimization Is More Important Than Ever Before
1. Social Media Will Become A Top Channel For Purchases In Addition To Discovery
In 2022 so far we’ve seen social media platforms such as Facebook buy twitter followers uk enhance the steps a user goes through after discovering products on the platform.
It’s getting more convenient than ever before for customers to move from discovering to purchasing without needing to leave the social network they’re currently using.
This concept is referred to as social commerce.
Social commerce is taking off because of the increase in features being added to social media platforms as and what happened in 2020.
For instance, Facebook launched Facebook shops for small to medium-sized businesses to open their online storefronts.
Here’s our article on Facebook shopping reviews if are interested in learning more about it.
Instagram launched Instagram Shopping that helped to streamline the buying process on the platform.
As you will see, it’s much easier than ever for an person to search for products and buy it without leaving your Instagram app.
The bottom line is that social commerce is continuing expand rapidly and is beginning to scale.
In reality the amount of consumers who purchase from social commerce is projected to grow by 12.9 percent in 2022, after growing by 25.2 percent in the year 2020.
Be sure to include social commerce into your digital marketing plan for 2022 to ensure that you don’t get in the midst of your competition.
2. Voice Search Is Becoming The Preferred Search Method
Voice search is fast becoming the most popular method of searching.
It is a must to be considered when developing the marketing strategy for your business.
Although it was initially seen as a more novelty feature in the year 2011 when Google first announced it, it’s started to become more more well-known.
It is anticipated that it will soon become the preferred method of searching over typing-out searches.
In actual fact 27percent of worldwide online population has already embraced the voice search function on their mobile devices.
Within the U.S alone, almost 40 percent of internet users, which is about a third the U.S population, make use of voice search.
This is predicted to rise by another 9.7 percent by the time 2022.
If you are looking to be successful in 2022, it is essential to use voice search.
Consider phrases or questions that customers might be looking for in relation to your product or service that you provide.
Also, make sure you make sure your website is optimized to be visible in these search results.
What can you do to accomplish this?
To begin, make sure your website is HTTPS. In other words your site should be safe.
In the second, you must ensure that your site’s speed is at its peak as well as that the website is loaded quickly.
If your website is too slowly, you will not be able to achieve the best results using voice search.
Thirdly, you need short quick, clear, and concise answers to the questions that people post on the internet.
When Internet users conduct searches, they are typically using more terms to allow the results of their search to match as closely to the query as is possible.
If the answers you provide are more than a paragraph long, you’ll not be as successful with voice search. You’ll do better in the case of a response that is only about two or three sentences at the most.
Although users are using more search terms for, you should make use of fewer words in your responses.
This will provide people searching for answers with quick responses to their queries.
3. Leverage Marketing Funnels
What is a funnel for marketing?
Marketing funnels are an idea which helps you comprehend how to convert leads to customers.
If you can imagine the shape of a funnel, then you’ll realize that it’s largest at the top. It becomes thinner as you go towards the bottom . This is the tiniest point.
When it comes to a marketing funnel there is a need for awareness foremost because the marketing strategies are created to bring in the most qualified leads feasible.
As you guide every potential customer throughout their buying process, each step of the funnel shrinks until they finally become converts.
The first step of any funnel to market is to increase awareness.
This is done through advertisements on social media as well as SEO, email marketing videos, and other forms of online advertising.
When leads start coming in and start to flow through your sales funnel, your marketing strategies will become more customized until you’ve made a sale.
Think about multichannel marketing.
For a long time, businesses were able to buy advertisements and then be patient to see the amount of sales they were generating.
In 2022, you’ll need an approach that is specific, as outlined with a funnel to be successful.
It is important to think about factors like your conversion rate as well as the lifetime value of your customer in order to create a successful marketing funnel.
You must be able to keep track of everything starting with an initial visitor on your site to the point of conversion.
This will let you assess the efficiency of your marketing campaigns by analyzing the conversion rates across each step of the funnel.
If you don’t have a funnel for marketing in place and are looking to start one but aren’t sure where to start There are tools available there to help.
One of these devices can be ClickFunnels that is an online application to help to create marketing funnels that are high-converting.
4. Video Content Is A Must Have
Video content is the future of content. Many people are looking to connect with videos.
In reality 7 out 10 viewers prefer online video rather than watching television.
In 2022, online video will account for over 82% of Internet traffic from consumers. This is more than 15 times what the 2017 figure.
Facebook has more than 8 billion views of video each day. Video promotions have become just as popular as photo-based promotions on Facebook.
On LinkedIn videos, they are viewed by 50% in addition to LinkedIn people are more than 20 times as likely share videos.
As we all are aware, YouTube remains the king of videos.
YouTube is the 2nd most visited website following Google.
More than one billion hours of video content are watched on YouTube every day. Over 1.9 billion people are using YouTube which is roughly one-third of the web!
Video was an opportunity to gain an advantage over the rest of the pack if making use of it properly.
Nowadays, a video-based marketing strategy is an absolute requirement for anyone wanting to take on.
It is expected increase in recognition as a method of engaging your target audience.
5. Search Engine Optimization Is More Important Than Ever Before
Inbound marketing is now one of the top methods to boost the focus you get from your viewers…
…the ninth and final thing to be expected in 2022 is SEO’s importance.
SEO has become more crucial than ever before.
With brick-and-mortar businesses moving into online mode, SEO is becoming more competitive than ever before.
You can simply use PPC advertisements to promote your business through search engines.
While PPC advertisements are a fantastic option, they do not do well for the long-term sustainability of growth. This is the reason SEO is an absolute must.
At the end of the day, SEO is organic traffic which means it’s a free source of traffic!
With the right strategy and perseverance with a good strategy, you’ll be able climb the SEO ranks much faster than you’d imagine.
As you are working on your SEO, you’ll be enhancing the experience of your users.
Making improvements to your website’s layout content, load speed and much more will not only boost your SEO rankings…
…but it can dramatically enhance the user experience on your website.
When customers come to your site, they will know what they want , and are eager to obtain it.
This means that you have to give your customers the best experience to boost the chance that they will purchase from you, and not one of your rivals.
As of 2022, SEO has driven an average conversion rate of 14% for organic site traffic.
This is significantly more than traditional outbound marketing techniques which average 1.6 percent.
As a result you can see that consumers tend to purchase in the sense that they feel like they are in control.
Be Prepared With How Digital Marketing Will Change In 2022
This is all we know about the way digital marketing will evolve in 2022.
Use the strategies we’ve mentioned and you’ll enjoy continued success with your digital marketing strategies in 2022.
Like the previous suggestion You can also engage an agency for digital buy 500 twitter followers uk marketing to help you in your marketing efforts.
If you are, LYFE Marketing is definitely one of the best options available. Explore our services for digital marketing today!