HubSpot Lead Scoring

Setting Up HubSpot Lead Scoring

With HubSpot lead scoring, you can determine which leads are ready to buy. Leads can be scored by assigning points for positive and negative attributes. You can also set a score threshold for sales-ready leads, and then send them to sales by email or export. However, it is recommended that you first establish your lead scoring criteria before you begin collecting leads. After that, you can begin working with your new leads! Here are the steps for setting up lead scoring in HubSpot.

Predictive Lead Scoring

HubSpot’s predictive lead scoring feature makes it easier for you to prioritize your leads based on their interests and pain points. And it uses the information you provide on your website to match it with information you get from other marketing platforms and your CRM. This process helps you to build a lead profile that will be consistent across all your marketing channels. Here are some key aspects to consider when building your lead scoring model. 

With predictive lead scoring, HubSpot uses Machine Learning to analyze leads. It requires a huge amount of data to make accurate predictions, and it is not transparent about how it works. It is critical that your team trust the model. To make the most of predictive lead scoring, you need to make sure you are getting the right data. HubSpot recommends collecting data from several sources to ensure accuracy. It’s important to consider all the data you collect when creating a lead scoring model.

Contact Properties

Lead scoring in HubSpot is based on a set of contact properties, and is incredibly powerful. You can use these properties to rank leads, and you can customize your scoring model according to different attributes of your leads. You can score leads by contact properties, deal properties, and geography, and you can even retroactively remove these from your contacts. 

Leads can also be scored based on downloads of specific content. By setting a certain value for a specific download, you can assign bonus points to leads who download a certain amount of content. You can use this to prioritize who your sales team should contact. The contact properties stored in HubSpot’s records can help your sales team investigate each prospect and plan the approach they need to take to get them to buy from you.


Lead scoring in HubSpot can be an excellent way to help you determine which leads are most likely to convert. If you have a large list of leads, you can use a lead scoring model to ensure that your sales team isn’t chasing bad leads. HubSpot allows you to create different contact scores for different buyer personas and products. To determine which leads are most likely to convert, you should look at the attributes that each lead has.

The first step is to tag your lists. In HubSpot, you can add leads that aren’t already customers or opportunities to your sales pipeline. These leads will then lose points if they aren’t tagged as such. If you want to include contacts that don’t want to receive emails, create an exception. You can also add exceptions for contacts that have opted out of emails or who have a business relationship with another company.

Automated Scoring

Automated HubSpot lead scoring can be extremely useful for companies that want to automatically follow up on leads. The software works by scoring contacts based on thousands of different data points. Which will allow you to reach out to potential customers and prospects based on their specific needs and demographics.

Lead scoring is essential for business-to-business marketing and demand generation. Whether you are using HubSpot to nurture leads, or a dedicated sales team, lead scoring will help you determine which leads are best suited for your sales and marketing teams. Lead scoring can also help you automate lead nurturing workflows and guide sales outreach. 

Cost of Implementation

Implementing lead scoring in your marketing campaigns can help your team focus on high-quality leads. By analyzing the data and making adjustments as needed, HubSpot makes it easy to determine who is most likely to convert into a customer. While some visitors will purchase products right away, others may wait to see whether they’re a good fit for your product. You can also use lead scoring to identify which contacts are the most likely to convert into paying customers.