email marketing

Mailchimp Alternative Tools You May Consider

Mailchimp is undoubtedly a popular name, when it comes to the best email marketing software for email marketing campaigns. However, the recent change in pricing for legacy customers may have caused you to look for an alternative.

Many email marketing tools out there, not providing what you need or are less functional than the ones you need. Here we have highlighted a list of useful email marketing tools that are suitable alternatives to Mailchimp, so read on.

What qualities should you seek in a reliable Mailchimp alternative?

Users are now looking for alternatives to Mailchimp to run a successful email marketing campaign. It is mainly because of the abrupt shift in the company’s pricing policy.

Now, the question is: How can you discover a reputable, trustworthy Mailchimp alternative?

We have the answer below:

  • Avoid rigid pricing structures because they can soon go beyond your estimated budget.
  • Verify the available amenities the free plan consists of.
  • Look for tools that provide superior services at affordable price ranges.
  • Verify the tool’s availability of all the exact features you are seeking in a tool.

Top Mailchimp alternatives and competitors

Now let’s look at the top Mailchimp alternatives used by leading email marketing service providers.

Mailer Lite:

If you are looking for a user-friendly tool for your email marketing campaign, then you can count on MailerLite. Using this tool you can develop engaging emails for your users as it has a drag-and-drop editor and email automation builder.

This tool allows free subscriptions for up to 12000 emails/month. For unlimited emails, you need to buy a subscription plan of $9/month.

It has an amazing landing page builder, and a free plan that includes 10 landing pages. So, attracting your subscribers with an amazing website is possible with this tool.

Who should choose it:
If you are a blogger or a startup then Mailer Lite is certainly a great option.It has many powerful features.

Advantages and disadvantages:

Consider the following factors before making any decisions so that you may evaluate the advantages and disadvantages.


  • You can send emails to up to 1000 contacts for $9.
  • You can easily sell digital products with the paid plans
  • Even the paid plan also allows a free 30-day trial


  • Choosing live chat options can be costly as you need to subscribe advanced plan or even higher.
  • For a custom HTML editor, you must choose an advanced plan.

Zoho Campaigns

In case you are looking for a tool that offers a free forever plan, then Zoho Campaigns is a great option. Its free plan allows you to send 6000 emails/month with a contact limit of 2000.

Zoho editor also has a drag-and-drop template editor just like Mailchimp. A library of responsive newsletter templates is also available. You can use its basic template layout to produce newsletters. A/B testing is additionally feasible with Zoho.

Additionally, this tool has some incredible features, including contact management, mailing list segmentation, and bulk segments. It also includes sign-up and pop-up forms that are all customizable. Email marketing automation may be simple with its built-in workflow templates and autoresponders.

Who should choose it?

If you run a startup or have a huge contact list, Zoho campaigns, which charge $21 for 10,000 contacts, are the best choice.

Advantages and disadvantages:

Let’s look at the benefits and drawbacks of adopting Zoho campaigns.


  • You can easily make your registration and pop-up forms and run email marketing campaigns with it.
  • It also includes integrated e-commerce tools.
  • This is simple to integrate with other third-party tools and Zoho solutions.


  • The automation features are available once you select the professional plan.
  • The free plan does not even come with a huge option of templates.


If you are looking for an advanced tool to automate your marketing task, then Campaigner is a great option. Not only A/B testing, but it also includes features like- unlimited email sending, drag-and-drop editor, and static segment sampling.

Campaigner tool allows you to send emails to 5000 contacts for $59/month. Moreover, to help you get started, the campaigner allows you a free trial option.

Who is it best suited for?
Whether a startup or a large corporation, it is appropriate for all sizes of enterprises to automate the email marketing campaign.

Advantages and disadvantages:

Below are the advantages and disadvantages of Campaigner that you must be aware of.


  • It has more than 900 responsive email templates and a landing page builder.
  • You can choose its 30-day trial plan to check all of its features.
  • With this tool, it is possible to track conversions.


  • It gives limited access to media hosting.
  • Most importantly, it does not offer any free plan.


If you need a tool that offers a variety of templates then Moosend should be the right fit. This tool allows users to create their templates with custom coding or use pre-built templates. It also offers a variety of amazing features like image manipulation tools, conditional content, and countdown timers.

Creating business-specific newsletters is certainly important and with this tool, you can easily create some amazing newsletters. It also allows sending unlimited emails to almost 500 contacts for just $9/month.

Moosend is ideal for:

  • Startups looking for pre-built templates for their newsletters.

Advantages and disadvantages:

Let’s now check the advantages and disadvantages of using Moosend.


  • You can get a 30-day trial option for free if you choose to use this tool.
  • With each plan, you are going to get API access.


  • In case you are planning to add more than 50000 contacts, then this tool is not going to be helpful.
  • This tool does not offer any free plan.


When it comes to running an effective email marketing campaign, Mailchimp is unquestionably an excellent option. Leading email marketing service providers also use other tools that are also useful for carrying out your marketing campaigns.

For your benefit, you can also take into account the names that we have provided in this article. However, you must evaluate the benefits and drawbacks of each tool before making any decision.

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