You are currently viewing Is Instagram Marketing Worth It?

Is Instagram Marketing Worth It?

Are you in charge of your company’s Instagram and having trouble finding new ideas for posts?

Don’t worry, you are not alone.

The marketing Instagram can be hard work. You constantly need high-quality, engaging images, weird aspect ratio videos (9:16), reach out to influencers in your industry, a daring marketing team, and many more areas of expertise to get it right. .

So is Instagram marketing really worth doing?


But, just like any other marketing channel, it may not have a perfect fit with your brand.

You may not have the resources to take action on this channel and the return on investment in others appears to be higher.

Or maybe your audience is not that active on Instagram.

However, while you are reading this. The number of companies that are encouraged to make the leap to Instagram is increasing. In fact, there are more than 1,000 images, plus all the Instagram stories being shared every second. The number of daily active users has exceeded 500 million with more than 1.1 billion users logging in at least once a month. Instagram is already the third largest social network, and it will soon take the lead from Twitter and Face book.

Are you sure your clients are not there?

That’s what I believed too.

To inspire you in the brainstorming process, I’ve put together a list of the top four trends on Instagram today:

The stories have been placed above the images. The videos will be the following.

Brands work with micro-influencers to increase their reach.

Brands display Instagram content on their websites to increase conversions.

Mentions and account data can improve ad targeting and conversions on Instagram and Face book.

  1. The stories have been placed above the images. The videos will be as follows

In August 2016 Instagram launched the stories to compete against Snap chat, and the eyebrows of marketing teams around the world were raised: why copy a function of a totally different service?

Today, we know why.

There are 400 million active users every day in stories. Despite Snap chat’s popularity, spectacular growth was not anticipated at the time it was launched. Now, with the copying of selfie filters in 2017, the platform has grown twice the size of Snap chat.

Stories are created by combining images and short videos. But the launch of IGTV, the latest Instagram application, focuses on longer videos, putting the focus on YouTube. YouTube is the main search engine for many teens, and they aren’t out there just to watch cat videos. They process visual content much faster than text, making videos the most effective way to learn something new. .

You may then want to invest part of your marketing budget on Instagram videos as well.

  1. Brands work with micro-influencers to increase their reach.

If you are a regular user of Instagram, you will have seen images or videos of celebrities promoting products and services. The marketing of influence is an excellent way to reach new audiences, but so recognized personalities can be very expensive and choose the influencer right can be a difficult task.

Who is the best influencer for my brand?

Showing the product or service while it is being used by someone similar to the final consumer increases interactions and sales. We have always relied on the opinions of our friends and colleagues. And Instagram is an ideal channel for recommendations: the images published on Instagram are seen by many of your friends and followers and with the help of the correct hash tags. The reach will go a long way. Beyond your network.

  1. Brands display Instagram content on their websites to increase conversions

E-commerce has always represented an important part on Instagram: an impressive 72% of users admit to having bought something they have seen on Instagram. In 2017, Instagram launched a feature to tag products to images. These tagged products can connect to online stores, generating traffic and sales, and making it even easier for consumers to go from inspiration to purchase.

Wouldn’t it be great if you could post real photos of your customers on your product pages?

With the right tools in hand, it’s quick and easy. Here’s a simple step-by-step guide on how to embed user-generated content posted on Instagram on your website:

Embed your social media wall on your home page and product pages.

Why add user-generated content to your website?

Brands typically see a 20-30% increase in conversion rates when displaying social content on a product or booking page…

  1. Mentions and account data can improve ad targeting and conversions on Instagram and Face book.

If you have been in charge of a company’s social media over the past few years, you may have noticed the decline in organic reach. Social channels are moving towards “pay to play “, that is, paid advertising.

Who is responsible for the relevance and targeting of ads on Face book and Instagram?

The algorithms of both services help you find the most suitable audience (and you can manage all the advertising through Face book tools), but when it comes to the relevance of the ads, the finger points directly to you.

In addition, you can increase the relevance of your ads by requesting the client’s permission to use their image in an advertising campaign. With tools like Flockier, you’ll be able to identify the most popular and engaging user-generated photos and ads with authentic images will have a higher engagement compared to studio photos from your marketing team.

If you want to increase your followers and likes on Instagram we can advise you, contact us Buy Instagram Followers UK.

Leave a Reply