How Online Reviews Are Driving Retail Sales

How Online Reviews Are Driving Retail Sales

As a marketer, you know that online reviews influence retail buyers’ impressions of a product and their purchases. Increasingly, retailers realize the importance of customer reviews and are demanding more of them on product pages to attract shoppers. For instance, fact-based review websites like are becoming more popular due to the fact that they offer unbiased reviews of products and services.

In addition, as more consumers shop online, more space is available for SKUs, and buyers want to read product reviews before making a brick-and-mortar purchase. As a result, product reviews help these SKUs garner online sales and win their share of clicks.


Product pages with customer reviews get 3.5 times higher conversion rates.

Among the various aspects of the eCommerce sales funnel, product reviews are one of the essential aspects. According to a study by Bazaarvoice, product pages with reviews have 3.5 times higher conversion rates than those without customer reviews. This is because the average rating of a product is usually rounded up to the nearest half-star. That means that a product with a four-star average rating will appear on a five-star page with five stars. However, consumers pay more attention to the average rating than the number of stars. They also take note of how the stars are presented in the ratings.


They carry social proof.

Customer reviews provide valuable social proof for retailers. People like to buy products that others have used and rated positively. Social proof can come in many forms, from highlighted text to badges to media coverage. Use a variety of formats, including social competitions and giveaways, to make the reviews as applicable as possible. An excellent way to make the reviews more compelling is to simplify the review submission process. If you’re interested in learning more about the social proof for eCommerce, check out Yieldify, which helps eCommerce businesses use this powerful marketing tool.

There are many ways to leverage Social Proof from online reviews, such as responding to customers’ reviews and showing the full range of customer opinions. This approach is instrumental when a company has received bad reviews. By showing all reviews, potential customers can decide whether to buy a product based on a positive or negative review. This is known as the “Blemishing Effect” and can significantly impact sales.

The power of online reviews is undeniable. 91% of internet users read online reviews regularly and report that reviews have influenced their purchase decision. Additionally, 49% of people believe reviews to be just as valuable as personal recommendations. When consumers find a positive review about a brand online, they are likely to trust the business more than any other source. For eCommerce businesses, showing social proof is an essential competitive advantage. This is true whether your business offers white label content marketing for agencies or account services for medium-sized businesses.


The power of social proof in retail sales.

The power of social proof can help retailers sell more products. You can achieve it through various methods, such as customer testimonials and embedding a review platform on your website. Trustpilot is an excellent example of an embeddable review platform. There are also specific apps for eCommerce platforms, such as Spotify, which automatically posts reviews to social media. Finally, you can approach industry experts who have experience with social proof marketing to create a collaborative solution that benefits both parties.

The power of social proof lies in its ability to address critical concerns. Social proof helps convince shoppers to make their purchase decisions because they show other customers have already made the purchase. Consumers need to feel confident that their payment information is safe. It also helps to boost conversion rates. The power of social proof is mighty and can be placed throughout the shopping experience as a form of advertising. The most effective retailers use social proof throughout the checkout process.


They carry on-demand reviews.

Consumers consider reviews as one of the most trusted resources in the modern retail landscape. After all, most consumers are skeptical of ad campaigns. However, surveys reveal that 72% of consumers won’t act on a purchase until they have read a review about a product or service, and 15% will never buy a product or service if there isn’t a single review. This phenomenon is often referred to as social proof by marketers.


They influence millennials’ buying decisions.

How do Millennials use online reviews? This infographic reveals how this generation buys online. While some generations are more trusting and loyal to brands, others place the reviews of other consumers above the brand. Brands need to understand these differences and learn from them. Read on to learn how these consumers make buying decisions and how they can influence your business. Here are some of their most common online behaviors.

Most consumers use a combination of reviews to help them make purchasing decisions. For example, they read reviews on the product, retailer, and brand websites. In addition, more millennials than any other age group are more likely to check out product reviews. However, it’s important to note that while most millennials now make their purchases online, they still visit brick-and-mortar stores for some of their assets. For example, only 20% of Millennials purchase products exclusively online. In contrast, more than 60% of Gen Z consumers still buy in brick-and-mortar stores.

Peer reviews are an essential component of the buying process for Millennials. Compared to Gen X and Boomer consumers, nearly half of Millennials do not buy a product without reading reviews. Why? Because they want to know what the worst thing could happen before making a purchase. 97% of millennials seek out negative reviews before purchasing. Interestingly, almost 60% of millennials read one-star reviews of products before making a decision.

According to a recent survey, three out of four millennials read product reviews on the internet before making a decision. While price, brand, and return policy remain the most critical factors, reviews have replaced price as the most crucial factor in purchasing decisions. Millennials are the most likely to read product reviews before making a purchase. In addition, millennials are the most likely to look for reviews online compared to Boomers and Gen Xers.

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