Five proven ways to increase engagement on Facebook
You worked hard to build your(Buy Facebook Followers UK) followers if you are like most social marketers.
Your page was well designed, you ran outstanding ad campaigns, and you integrated Facebook with many of your other online and offline channels. That’s why you have so many fans.
If they aren’t engaging, they may not be fans. They are not going to help your business in any way. If that’s your current page, if there are too many fans and not enough activity, now is the right time to take action.
There are many ways to get your fans to do something, but the easiest way to motivate them is to ask them. It is essential to ask the right question. This will decide the type of activity you do.
Today we will be discussing five questions that work so your efforts don’t go unrewarded.
Related Post: Facebook 101
Ask Your Customers How They Would Use Your Product
This is an easy question to ask. These questions should not be difficult to answer. It is simple: get your customers thinking about how your product/service will improve their lives.
However, it would help if you weren’t too direct. Facebook is not for selling hard. Facebook is not meant for selling. It is not uncommon to mention your product.
Such as “What’s your favorite way to cook at the George Foreman Grill?” It can also be subtle. It is more effective marketing if it is less obvious.
BMW. It is the ultimate driving machine. It’s a joy to drive—the car of the specialist.
This makes it appealing for a road trip. BMW doesn’t ask its fans to tell it about their road trips. The BMW 2 Series Gran Tourer is mentioned at the end. This is more product placement rather than advertising.
It gets people to think about how a BMW road trip would feel. Even if they don’t envision themselves in the two series, it helps to reinforce the German manufacturer’s value proposition.
Facebook – BMW
[Tweet] “If your fans think about how they would use your product, they are more likely to purchase it.”
Ask a Question
Everybody has seen a post that is so horrifying. We have all read it. Although it may not be what we were looking for, it was most likely off-topic. We still read it and commented on it. We couldn’t resist.
Even though it may seem low-key, asking fans controversial questions or questions about controversial topics is a proven way to get them to interact with you. It works.
Mainly, ensure that you ask the right questions.
It won’t offend anyone.
Relevant to your product, company, or industry.
Although the subject may be shocking, it should not disgust your fans. That’s not why they are on Facebook. It will cause negative emotions in their minds when they think of your page and, therefore, your brand. Be careful.
It should be less critical but still vital. If your fans can’t relate controversial topics to your industry or company, asking them about controversial subjects won’t work. This is sensationalist clickbait.
This BBC post explains it well. The BBC asks its viewers if they would let their baby sleep outside in cold weather. This is a very emotional question because it involves young children living in dangerous situations. It’s different because it isn’t about neglect or injury but is framed within a cultural norm. It is also relevant because the BBC is a news source.
[Tweet] “Don’t post controversial topics on Facebook if they aren’t relevant to your company. “]
Cite a quote
Brevity is a virtue. Aphorisms are a way to express this. They also have context power when said by someone famous – the person, the circumstances, etc.
Note: click here
Scroll down, and you will see that many of the top Facebook brands have quoted a quote at some point. Many of these quotes are related to their brand, industry, and company.
Ford indeed has posted some of Henry Ford’s comments on its page. It shouldn’t be challenging to find a few of Steve Jobs’s insights if you look at pages within the software or hardware space.
If a company is proud of its image of rebellion, such as Harvey-Davidson and Rolling Stone, you are likely to find more than a few counterculture characters in their posts.
Think about what kind of company and products you are selling. Think about who you are as a brand and how famous people portray that image. It’s accessible from there. After all, you’re not writing anything!
[Tweet: “Posting quotes to your FB page makes it easy and effective to curate content.”]
Refer to a Recent Event
It is essential to read timely posts. These posts are also commented upon. Your readers will notice more posts about an event that just occurred if it’s fresh in their minds. They are thinking about it.
You can be sure of that when the event is culturally significant, like the Superbowl.
There are some things that you need to remember first. You must be relevant.
Disney ran an ad for Disneyland during this year’s Superbowl. They posted about it on Facebook later. This made it possible to ask who was coming to the theme park after major sporting events.
Which would have been difficult. It was something that their fans appreciated and expected. The integrated traditional and digital media campaigns had a synergistic impact.
Also, you want to be relevant. Posting about natural disasters is not a time to be lighthearted. Kenneth Cole was forced to learn this lesson after making fun of the revolution in Egypt several years back.
However, don’t be afraid to ask once you are relevant and appropriate! People are already inclined to voice their opinions and do so even more after an important event.
[Tweet: “When you post about recent events on Facebook, make them relevant for your brand.”]
Take a survey
This one isn’t as compelling as the previous one. It’s more likely that you will get a response from your fans when they ask them their opinion about the current championship game or political turmoil than if you ask them to complete a survey. It still works.
Take a moment to think about the questions you will ask before you begin. Consider why you are conducting it in the first instance. Market research is the reason, but what type of market research? Your response rate will drop the longer your survey, so be careful about which fields you include. Your fans shouldn’t have a negative experience.
But, remember to ask them why they would want it. Cite a compelling statistic. Ask them. Ask them questions.
Then frame it as a question. To get them thinking, to stimulate a response. Perhaps it’s a challenge, or you are just sparking their curiosity. It doesn’t matter what it is. Asking for help is better than telling.
[Tweet: “Ask – don’t tell” to get your followers to complete a survey. To get them to participate, use curiosity or a challenge.”
Facebook engagement is complex and multi-dimensional. There are many methods to achieve this.
Asking the right question is one of these. It’s proven. It works. It works, and you should do it.
Let us know what you think in the comments below!