We’ve compiled a list of eCommerce SEO tips that you can begin using on your website today! You will see a direct increase in organic traffic to your store when you implement these best practices. So don’t wait any longer! Let’s get started.
1) Create an On-Page SEO Optimization Strategy
Do this by using keywords that are relevant to your business and then implement them into the HTML title tags, INTO CONTENT, and page description. You can even try out plugins like Yoast for this purpose.
2) Get More Organic Traffic by Optimizing Your Website for Mobile Devices
Did you know that 52% of people search for information on a smartphone? This makes it essential to have a mobile-friendly site design. Furthermore, 57% of the time spent viewing a shopping website is done from a phone! This means that if your website is not optimized for mobile devices, you are losing out on a lot of potential customers.
3) Use On-Page SEO Techniques for Better Rankings in Google Search Results
You can use meta titles to get your branded keywords into your HTML title tags. Then you should implement the keywords into your copy and make sure to put them in either the beginning or end of your content to help rank them better.
4) Add a Blog to Your Ecommerce Site
Google loves it when you write about relevant topics and usually wants to show off pages with fresh content. You can use keywords in your blog post titles, and then headings and subheadings for optimal SEO purposes. Then sprinkle your top keywords throughout your copy while keeping sentences and paragraphs relatively short. Don’t forget to include images too because Google definitely loves that! And finally, don’t forget canonicalization because that is important as well! For more tips on blogging head over here.
5) How to Get More Organic Traffic from Pinterest
There are a few ways you can get your products in front of more potential customers on Pinterest with the help of SEO. First, implement keywords into your product descriptions and include them in the copy that appears on your website. You should also use relevant hashtags when you post new images on your board because this will increase organic traffic through Google searches.
6) Don’t Forget Your Product and Category Pages
These pages should be optimized to ensure that they can rank for your target keywords. This requires thorough copywriting and the proper use of heading tags such as H1s, H2s, and H3s. You can also implement keywords into your meta description tag. Remember that you should do this strategically because Google will penalize you if you overdo it!
7) Optimize Images with Strategic Alt Tags and Descriptions
Image optimization is an often overlooked part of SEO but it’s still very important because according to studies, using alt tags on images boosts CTR by 4%. The best way to go about this is by using relevant keywords in your alt text, so the search engines know what that image is. You should also use your most important keywords in the title of that image too!
SEO can be confusing if you don’t know all the technical jargon, but it doesn’t have to be. Implement these eCommerce SEO tips into your strategy today and see an increase in organic traffic within the next few weeks! Finally, check out this site for even more factors that Google takes into consideration when ranking websites.
8) Let’s talk about Amazon SEO
I know you are probably wondering, well how does Amazon SEO work? Is it different from regular online store SEO? The answer is yes. Because Amazon is a marketplace the variables are much more complex so it makes sense that its algorithm is also much more sophisticated. Some of these include conversion rates, margin rates, click-through rates, and sales volumes to name a few. Here are 3 ways to boost your Amazon conversions.
9) Using Google Analytics in Your Ecommerce Marketing Strategy
You should create goals for each page on your eCommerce website, including the thank-you pages! You can then track all the data in Google Analytics which will give you an idea of what customers do when they go to specific areas of your store. This will allow you to test and optimize for better conversions.
10) Optimizing Your Title Tags and Meta Descriptions for Google Organic Search
It’s important that the title tags and meta descriptions on each of your pages be targeted towards a specific keyword so you can grab both local and global audiences. You should use this trick in such a way that the keywords aren’t repetitive or spammy, but still relevant to what your page is about!
11) How Using Sites Like Social Crawlytics Can Boost Ecommerce SEO Traffic
One of the best ways to get more traffic from niche sources like Pinterest is by using tools like social crawlytics. With it, you can find influencers in niches who share content to Pinterest and then contact them asking to be included in their boards. These people can give you a lot of organic traffic because they have large followings and you’ll be able to tap into those audiences. That’s one effective eCommerce SEO tip!
12) How Long Should Landing Pages Be?
I can see your eyes glazing over now! I know, long articles are boring, right? The thing is this though: it’s important that landing pages aren’t too short or else Google might not understand what the page is about! According to research, people tend to click on shorter pages but longer ones convert better, so there should probably be a balance somewhere between those two extremes.
13) Make Content Strategy for Your Ecommerce Store
You should always be creating new content for your website to keep things fresh. It can be blog posts or videos, even snippets of customer testimonials! This will not only provide more value for your customers but also keep people coming back. Content is king in eCommerce SEO, so don’t neglect it!
14) Why Focusing on Local Ecommerce SEO Is Very Important
If you are focusing on local eCommerce SEO services then there are some steps that you could take like adding keywords like “SEO services” to your address and phone number, along with optimizing the photos too. Make sure to let Google know that you are a local business by filling out this form.
15) How to Your Ecommerce Site from Offline Marketing
This is a great way to get likes and shares on social media, which can lead to more backlinks for your website. Plus this type of marketing isn’t intrusive and it’s just a cheeky way of letting people know about your site!
16) How to Rank Your Ecommerce Site in Google Local Searches
You need to show up in local searches otherwise customers will think that there is no one behind the business! You should add geo-modifiers like “near me” and “in [your location]” which will let local searchers know that you are available where they live or work. The best thing about using these types of keywords is that they are going to be very easy for you to rank for!
17) How to Promote Your Ecommerce Store on Free Classifieds Sites
Now that you know how valuable it is to put your eCommerce store on free classifieds sites, all that’s left is actually getting started with it. Remember when I mentioned using a headline generator from earlier in the article? Well, this is where you’re going to use it! You need a unique and compelling subject line if you want people reading your ad. After that, simply add a link to your site in the post body and make sure not to include any spammy keywords!
Hopefully, after reading through these tips and tricks you will be able to start seeing some increased conversion rates. Luckily there’s no shortage of eCommerce SEO advice online and plenty of tools that can help you with everything from speed optimization to customer reviews. There is a very high demand for eCommerce SEO services as well so agencies like us are always looking for new recruits so don’t miss out on the opportunity!