Everybody’s favorite social media platform is a thing of the past. Facebook, once the most popular way to post pictures, share thoughts and find lost friends and family, has been supplanted by an ever-growing list of platforms to choose from. Among them are Snapchat, Instagram, Twitter and Tumbler — just to name a few.
The world of social media is about as complicated as it gets when it comes to choosing what will work best for you.
Facebook — 2.9 billion MAUs:
The social network that once connected millions of people in a single night is no longer the only game in town. Facebook is still the No. 1 social networking site by number of users, but it’s also seen its share of problems over the past few years.
The most obvious was the news that Cambridge Analytica, a political consulting firm based in London, had secured data on 50 million Facebook users without their permission. In response, the social network suspended nearly 200 app developers who may have misused user data and partnered with law enforcement to investigate any other similar incidents.
YouTube — 2.2 billion MAUs:
It has been around for almost 20 years and has one of the most popular video-sharing platforms in the world.
According to SimilarWeb, Google’s video streaming platform attracts more than 2 billion visits each month and is an obvious choice for anyone looking to quickly grow a large following. But you don’t have to be one of Google’s partners or a huge company with deep pockets to use YouTube. Most teens know that posting a video on YouTube is often the first step in building a following on social media.
Facebook — 1.5 billion MAUs:
Mark Zuckerberg’s social network started out as a way for college kids to connect and branches out beyond that today.
WhatsApp — 2 billion MAUs:
The app started out as a way to send texts and pictures, but has since evolved into a full-blown messaging service and voice calls, which can be placed over the internet.
Facebook — 1.3 billion MAUs:
Surprisingly not the same as Facebook, Instagram is a photo-sharing platform that quickly gained popularity with teenagers all over the world. It is used by more than 800 million people and has become one of the most popular social media platforms on the plane. Facebook — 1.2 billion MAUs: It’s owned by Facebook, so it’s not surprising that WhatsApp users are now able to connect directly with people who have their phone numbers saved on the Facebook platform.
Instagram — 2 billion MAUs:
The platform with most users of all those listed is Facebook, and that’s not surprising since it’s the most popular social media platform by a long shot. Instagram comes in as runner-up with over 2 billion monthly active users, while LinkedIn trails behind at 50 million members. Twitter ranks third with 328 million MAUs, while YouTube rounds out the top 5 with 1.8 billion members each month (and more videos uploaded every day than stars that populate our own Milky Way). Imginn is a tool that makes it easy to download photos and videos from Instagram.
Facebook Messenger — 1.3 billion MAUs:
Also reaching over 1 billion users, Facebook Messenger is the default messaging app for many people, and it’s no surprise that a massive number of users also use WhatsApp on their mobile phones as a way to text friends and family.
Pinterest — 6 million MAUs:
Pinterest has never been more popular either. The picture sharing site has joined the list of these social media numbers with impressive growth since launching in 2009 — and now has more than 100 million monthly active users tied to its website alone. The other big platforms have gained a lot of popularity over the past year or so, but if you haven’t heard of them yet they may still be small compared to Pinterest because they’re pretty new.
WeChat — 1.26 billion MAUs:
If you’re in China, then you know how big WeChat is. According to their stats, the chat app has more than 1.26 billion monthly active users connected via both the software and mobile apps. Facebook Messenger app has 1.3 billion users across all platforms, including its Android and iOS platform. If you’re wondering where Snapchat fits into this list of numbers, it’s currently at just over 100 million users (and growing).
TikTok — 1 billion MAUs:
In the next year, TikTok will be entering the top five of these social media numbers. With 1 billion monthly active users in May alone, the video-sharing app is quickly becoming a huge competitor for established Facebook and Instagram apps. Traditional social media websites have a few other challengers that can pose a challenge for them as well — including Twitter, Snapchat, WhatsApp etc.
Instagram Stories — 800 million MAUs:
Facebook’s Instagram app just launched its “Stories” feature two weeks ago and they already have 800 million users connected to their service.