amazon seo

Amazon SEO Strategy: Keyword Research and Other Tips

It is essential to work on expanding the variety of avenues that lead customers to your website. A well-planned Amazon SEO strategy is critical in achieving this.

Every item sold available on Amazon has a description and every listing is available in a variety of locations on Amazon. Amazon platform.

Listing optimization and the Amazon A9 algorithm

Amazon A9 algorithm dictates where your listing will be placed in search results, suggested products, or on the top lists of sales.

In some regions where your product is placed, it’s in accordance with sales figures (bestseller rating). In other places, the ranking of your products is based on the information in your listing copy.

To understand this issue, we must discuss two important factors that affect your position on Amazon ranking: the indexing process and your organic rank.

Organic Ranking

Organic ranking is the place you rank in any particular search customers through Amazon creates.

The more people find your product through an exact search, and purchase that product more your organic rank is with respect to the specific search term.

A captivating product page that includes product descriptions that make you want to click is crucial to rank in a natural way on Amazon.


Indexing is based on the terms you’re “eligible to rank on” in relation to the keywords in your search results.

It is important to remember this is the basis for organic ranking in the future which results in increases in sales and a rise in the size of your “real estate” on Amazon. So, your future success will depend on the method you use to optimize your product’s page.

Search terms, keywords and keyword research

A search term can be any word combination that customers on Amazon enter into the search field in the hope of describing the item they are looking to buy.

Keywords can be any word or a combination of words that could be part of any search.

Due to the limited space for your listing, you’re not able to cover every search term that could be used. In reality, a well known product listed on Amazon could be ranked by hundreds, and often tens of thousands of keywords.

A long-tailed term is an expression shorter than just a single word.

A keyword that is short-tailed is just a single word, or perhaps one or two words.

The best approach is to use a lot of shorter-tail keywords to ensure that your website is found and ranked based on a larger variety of search terms which contain them. This is why thorough keyword research is essential.

The most effective method of conducting study on keywords is to determine the ones that your primary competitors are ranking for such as what we discovered using reverse ASIN search tool.

For instance, if you are selling books on amazon then you’ll be looking for keywords relevant to your product:

Simply type in a keyword with a short tail and you’ll be able to view all the other long-tailed words that contain it, in addition to their monthly searches.

This is extremely valuable information. The frequency at which a particular keyword is searched for can assist in determining the best place in your listing copy should the keyword be located.

This is an important choice as different areas of your listing copy will have distinct effects on indexing performance.

Listing Optimization

We’ve listed the different mechanisms used by the A9 algorithm employs to determine the order in which products appear in the search results.,

Although the role that the algorithm plays is essential to take into account when listing your product it is also important to think about the person who is in the process of viewing and possibly purchasing your product.

Fortunately, Amazon has designed their algorithm to aid customers in finding exactly what they’re seeking.

This is an excellent illustration of Amazon’s obsession with customer policy.

The art of creating a properly constructed amazon product listing lies in finding the perfect balance between putting the appropriate keywords in a short-tailed format and still providing an appealing product description.

Product Title

You can use anywhere between 80 and 250 characters in the title of your product. It’s perhaps the most crucial factor in the indexing.

When you compose your title, make sure to include your top high-search volume keywords. Make sure they’re in a way that is understandable.

The majority of Amazon product names don’t seem to make sense from a perspective of grammar or syntax but they’re logical as to what the product does.

Bullet points

In your description there are five bullet points that have the equivalent of 500 words each. This gives you ample space for keywords to ensure that you can inform your customers on the product.

This part of the listing is where you must find an equilibrium between using all of the keywords while keeping your customers active.

The best method to accomplish this is to identify the five essential aspects of your product , and place them at the beginning of each bullet point.

Once you’ve laid out the key aspects of the product, you can utilize the rest of your text to include additional information about each element of the product and also to include the key words.

The product description

The product description functions differently from the other two elements of a listing. The first is that it provides users with 2000 characters to utilize.

But, you can’t make use of normal text. You must write your product’s description in HTML and it’s very simple to write.

There are many methods to accomplish this step. You can type in all your markup in a manual manner including bold fonts, bullets, paragraphs and bullets and so on.

Or, you could write your product description however you like and then simply search for an online, free text-to-HTML translator. You will then have the correct code to insert into your description of the product.

This means that you’ll be able to concentrate on providing helpful information to your customers, and then put a few keywords in here or there.

The backend

The backend is an exclusive component of the listing most likely because it’s not visible to the customer. It offers sellers precisely 250 bytes so that spaces count as one.

In the backend the focus is on keywords. There’s no need to use grammatical terms.

Make use of this space to include any keyword you were unable to incorporate in the rest of the list or that would otherwise be incongruous on the front-end.


Amazon SEO is all about the planting of seeds for potential expansion for your listings’ visibility. The process begins with the optimization of your listing.

In the future, you can increase your product’s potential using PPC as well as organic sales.

Based on the findings on your PPC reports as well as your regular searches for keywords, you can modify your listings to ensure more growth as time goes by.

These methods, along with consistently improving PPC is a procedure that everyone who is succeeding Amazon sellers eventually learn to master.

Read More : Why Brand Registry Is Important To Amazon Advertising?

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