Search Engine Optimization (SEO), social media marketing, Pay-per-Click (PPC), content marketing, and influencer marketing. These digital marketing strategies are revolutionizing the way businesses promote themselves. Among these, SEO and PPC are the most popular ones.
They are said to bring growth benefits to a business that no other strategies can. Well, these two techniques are super useful and help give traffic, lead generation, and sales a boost, but these are just a part of the equation.
There is one strategy that does not get the praise it deserves. It mostly flies under the radar, bringing amazing growth benefits to businesses. We are talking about email marketing.
Wait, email marketing? Weren’t emails long dead? The words of Wally Amos, an American TV personality, give the perfect answer. He once stated, “Email is the greatest thing.” Emails are not dead, and they are serving as one of the smartest tools to boost sales in this digital era. Adding to this is a business coach, Josh Kaufman. When talking about email marketing services, he stated, “Email is 20-30 times more effective in generating a purchase than any other tool.”
It is time that you realize that your digital marketing strategy is incomplete without emails. You will not be able to enjoy desired results if you neglect this treasurable marketing tool. That being said, acing this strategy requires expertise and the utilization of the right email marketing service. A service that offers you a chance to build a connection with the visitors helps build long-lasting relations and lets you satisfy customers is one that you need to choose. Unfortunately, this is not as easy as it seems.
There are hundreds, if not thousands, of options when it comes to email marketing services. Choosing the best service for you is the only way you can extract the full benefits of email marketing.
Consider this your lucky day as we have shortlisted the seven best email marketing services, especially if you are an SME.
Constant Contact – Slow and Steady Wins the Race
The first on our list is Constant Contact. Why is this the first on our list? Well, this service is ideal for beginners. If you are a newbie in email marketing, we recommend you start with this.
Never used email marketing ever before life? With Constant Contact, this should be the least of your worries. It is not just a platform with an intuitive interface. This platform is much more than that. An easy-to-use drag-and-drop email builder and a catalogue of more than a hundred mobile-optimized ready-to-use templates are the top features.
Adding value to this service is the platform’s feature of monitoring the campaign in real-time by tracking the results. Another prime feature of Constant Contact is automation. Setting drip campaigns or triggering welcome emails is all automated with this platform.
HubSpot – Automation is Key
There are a plethora of email campaign types, and each one of them is suitable for a specific stage of a conversion funnel. Every day you might have a new subscriber and one who is looking for the services you are offering. Addressing the needs of all these subscribers is difficult, which is why automation in this process is critical.
HubSpot is an email marketing service that is bringing your way a reliable solution. By automating email marketing, this service brings peace of mind to you and success to your business.
Saying that HubSpot is the king of email marketing automation will not be an exaggeration. With this tool in your hand, you can easily eliminate the need to hire IT, professionals. Why? HubSpot allows you to create fully personalized emails that are optimized as per the client’s persona.
Be it setting automated triggers or boosting conversion rates, HubSpot is your best bet!
Moosend – The Touch of AI
Artificial Intelligence (AI) is the future of the world. Regardless of what the tech opportunists say, this is a universal truth, and we cannot escape it. This technology can benefit you in many ways, even in the case of email marketing. This is where Moosend comes into play.
Unlimited emails, insightful reporting, seamless tracking of analytics, and easy segmentation, this email marketing service gives you an end-to-end solution, especially if you are an eCommerce business owner. This platform’s real-time analytics are accurate, and its eCommerce AI feature is worth bringing into the limelight.
eCommerce AI integrates machine learning into collaborative filtering. The results? Targeting customers based on their shopping habits.
In addition to the technical stuff, this platform stands at the forefront even in email marketing’s basic services. Creating personalized emails and splitting audiences as per their shopping and card abandonment habits are all part of the HubSpot service realm.
GetResponse – An All-Rounder
The next on our list is GetResponse. Why has this platform acquired a rank on our list? This platform is an all-in-one automated lead generation tool. If you are thinking this platform is just a basic email marketing service, you are mistaken. It is an all-rounder, and we are not even exaggerating.
From audience segmentation to automated emails and from autoresponders to landing page builders, GetResponse offers everything you need to ace your email marketing campaigns. It is one of the most effective tools to build a vast network of returning customers.
The highlight of this platform is its Auto Funnel. Be it funnels for sales or webinars, Auto Funnel has got you covered. This fully automated system can take your business to the highest peaks of success.
Drip – Jumpstarter for eCommerce
Running an eCommerce successfully in this competitive era is very tough. Managing your newly started online business operations and designing an email marketing campaign is a challenge. We know what you need. You need Drip in your life. It is not the medical drip but the email marketing service that makes marketing so easy and simple for the new eCommerce businesses.
Drip is a CRM that offers top-notch email marketing for eCommerce setups. This platform offers automation and segmentation that is designed perfectly for small setups. It helps small-scale businesses use email marketing just like a Fortune 100 or 500 company does.
ConvertKit – Motivator for Online/Social Media Content Creators
In this modern world where technology prevails and digitization prospers, guest blogging, influencing, and content creation are on the rise. It is a fact, and there is no denying there. Email marketing can significantly help bloggers or social media influencers to build a better reach and acquire new followers every day.
If you are among those ‘bloggers’ or ‘influencers,’ you need to try using ConvertKit as your email marketing service. Regardless of the nice, this platform can help engage an audience in the best way possible. Not only this, but ConvertKit also helps individuals turn casual visitors into relevant and powerful leads.
When we say casual visitors, it can be from your social media profiles, YouTube subscribers, and blog visitors. Affordability is an important aspect here, and ConvertKit plays a key role in helping people carry out powerful email marketing within the set budget.
To make things easy, there is a visual flow chart that lets users easily set automated emails. With quick emails and perfect formatting, converting is one of the most amazing services for online celebrities.
Mailjet – The Lesser-Known Jewel
The last on our list is MailJet. For any business owner, this email marketing service is no less than a treasure. It can be said that MailJet is a lesser-known jewel in the world of email marketing. Even though it is not that popular, it provides features that make it equally amazing as any other high-end email marketing service.
With real-time collaboration tools, MailJet is a service that needs to be under the spotlight. This unique service works wonders for stakeholders, marketing teams, and collaborators.
The Ending Notes
While these are the top seven options when it comes to email marketing service, remember that acing email marketing is not that easy, but when done right, it can turn your business into a success. As it is said, “There are no formula for the perfect email; authentic and honest messaging works.” These tools can certainly help you use email marketing to its full potential.
If you don’t wish to use these tools, you may or may not be able to excel in email marketing, but without tracking, you will not know. Always remember, “If you can measure it, you can improve it.”
Finally, the use of email within your marketing efforts to promote a business’s products and services, as well as incentivize customer loyalty. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. It can also be anything in between. Mailchimp can help you design, build, and optimize your email marketing to get the best ROI in your marketing program.
Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services.